As there is a widespread phenomenon that in Taobao, Lynx, Jingdong and other more well-known electric business platform there exists the sale of fake and the chaos price.
Infringement are offset by each other and genuine business will lead to greater impact. Because of this, no matter from which terms, the sale of fake acts must be a reasonable management control in addition to the use of third-party rights control agencies to deal with the outside. Such as Taobao platform itself counterfeiting mechanism is relatively complete.
According to Taobao announced the new rules of counterfeiting, sale of counterfeit, goods as per its severity will be deducted 24-48 points to punish shop, but also will delete the shop and announce Counterfeit, pirated goods or information. In addition, Taobao will be taken as a serious degree to pay the account forced to deal with the way to seize the shop, close the shop, shop monitoring management limit delivery, limit the announcement of goods, limit the site login, limit the use of Ali Want, limit to send station letter, extend sale of goods overtime, shop shielding and down the right of other goods store search, monitoring the whole store a single commodity management and other disposal methods.
Taobao range of deleting counterfeit, pirating goods: that members have announced the fake, pirated goods or information, including but not limited to the sale of online warehouses and sellers can delete the counterfeit, pirated goods or information. And corresponding to the penalty method for the different level of deducting mark, Taobao platform gives the following rules:
0 points: single item deleted
2 points: single items deleted (fake deduction points ≥ 6 points. Can not join the direct train, deduction clearly clear zero after the ability to join
12 points: cumulative points 12 points, shop shields 7 days. One-time deducting 12 points, shop shields 14 days
24 points: shop shields (deletes) 21 days.
48 points: shop will froze for a long time. Want cannot log in use and there is no way to implement the purchase of goods.,. Within 30 days after the penalty the web version can log in (after sale), 30 days after no way to log on.
In this way, once found that no matter what the sale of fake behavior is not only to give double compensation and remove off that will not be passed. Need to note that this year the Taobao rules is update clearer: after playing Mosaic, smear, other forms of covering and covering up the relevant information about the goods will also be included in the "sellers to sell counterfeit, pirated goods and in serious range often deducte 24 points.
In addition, the sale of fake shop is more than just deduct and remove off so simple, once Taobao shop is full of eye punishment. In the event of talent and the sale of merchandise money it will suffer from the same degree of impact, which is impact largest on he shop.