Under the circumstance of economic globalization, the intellectual property infringement has gradually increased, especially all kinds of trademarks, patent infringement in Taobao, and the phenomenon of chaos. For media organizations, copyright infringement is also a very serious problem. So, XiaoMa give you a few points about how to protect copyright of media:
First, improve the management of copyright.
To prevent any vulnerability of copyright management, it need have a complete structure. First, to do the management work of copyright ownership, clear legal and job works, regulate the copyright ownership of journalists, editors, art editors and other creative achievements in the contract agreement, to avoid the copyright dispute of the internal staff. Second, do training of internal staff about copyright knowledge. Third, the media should establish special copyright management agencies to co-ordinate the above matters, also set up the relevant file system and infringement monitoring mechanism.
Second, the media should strengthen the control ability of the works.
Traditional media should be good at using 'identify of rights', declare control of your own work in case others copy the article wantonly. The media can use some of the emerging copyright tracking technology, such as electronic signatures, timestamps, automatic copyright certification system, etc., which will help the media copyright tracking and control detection of violations timely.
Third, improve the ability to defend.
Based on the establishment of copyright monitoring system, knowing the situation of infringement timely and determining a reasonable way of rights, such as warnings, negotiations by cooperation of internal institutions or third-party rights agencies.