The International Registry has conscientiously implemented the decision-making arrangements of the Party Committee and the Trademark Office of the General Administration of the People's Republic of China, continuously enhanced the awareness of service and reform, focused on coordinating linkage, optimizing, simplifying and streamlining the work flow, and comprehensively promoting the trademark registration facilitation reform with high quality and efficient service.
Enhance awareness, improve service, facilitate innovation and development. First, as the multi-module and large coverage of business sector, take the initiative to increase the number of telephone calls and answering staff strength, to further enhance the satisfaction of consultation and answer, go all out for domestic and foreign applicants’ service work. Second, implement the "special post" system of international Madrid trademark application, closely standardize the work process, smooth communication services channels. Third, promote the staff to the World Intellectual Property Organization actively, the Ministry of Commerce agencies and other units to exchange work, and improve the level of professional cadres continuously.
Pay equal attention to both inside and outside Coordinately and actively. First, making overall plans and take all factors into consideration, combined with the actual needs of the business and workload changes, and constantly tap the potential to optimize the structure. Second is to carry out exchanges activities with the court system actively. Third, make full use of close ties with the World Intellectual Property Organization, and play a bridge role effectively. On the one hand actively to participate in the Madrid system of legal development working group meetings, in the international platform to actively reflect our demands, to enhance the right to speak. On the one hand, take active actions, to do the service work for the "going out" of enterprise effectively; On the other hand, participate in the working group meetings of Madrid system of legal development actively, in the international platform to reflect our demands actively, enhance the right to speak.
Optimize the process, focus on effectiveness, deepen the reform. First, make investigation of the work within the weak links and risk points comprehensively. Adhere to the guide of trademark registration in China and main problems of management. Devote themselves to study the measures to solve problems, improve the scientification of work process, the facilitation registration process. Second, get the reform measures fully implemented in place. Control the time limit overall, refine the time of each step. Simplified part materials and procedures of international Madrid application. Regulate the objection case file management system, improve the effectiveness of the review. Third, improve the supervision mechanism. implement all work system of "weekly report" Strictly, control the progress of the work in real-time. Promote the international objection and difficult and complex case consultation system solidly.